Marketing Blog

Make it look to search engines like your site has gained links from a wide range of sources, using diverse anchor text and linking to a range of internal pages.

Online search engines have replaced phone books for 54% of Americans searching for local businesses. As a result, it is now more important than ever for businesses to ensure that they have a high-quality online presence.

Branded Entertainment: a two to seven minute commercial that combines content, advertising, and entertainment in a brand story format designed to attract and hold an audience’s attention while delivering a memorable core marketing message.

You need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of and the content for it.

Creating a good website is not an end of the task. Rather, it is just a beginning. All efforts should be taken to make a website attractive and user friendly. Supposing that all strategies are adapted to drive maximum traffic to the website, will that be sufficient to maintain traffic and visitors regularly?

Every good sales website should have certain things above the fold, which is the space the potential buyer sees before they start scrolling down a page. Treat this space as a billboard and only include the most relevant info so customers can understand, at a glance, what your sales site is about.

Just what is a web conversion? It’s when you earn money from something, namely a sale. A buyer finds your site, reads, then buys something from you, whether it’s a service, a product, or sometimes even a referral to another company.

Creating content can be tough, whether you’re a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal. This guide gives clear tips on how to create content that will stand out today and tomorrow.

When asking a question by email, (potential) customers often receive an email back to say that their request has been received. But is this a good idea?

If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand.