Marketing Blog

With the internet becoming more and more important in today’s business world, it is almost becoming a necessity for businesses to have a presence online to survive.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.

Most businesses are likely to be running CRM (Customer Relationship Management) software, and are also likely to be using it to only a fraction of its capability because CRM in itself is only part of the answer to managing the marketing and sales aspects of a business.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.

When it comes to promoting your business online, anyone who has been at it for a while knows that there is a very large amount of work that goes into successfully marketing your website.

The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.

Studies have shown that the majority of U.S. households have some sort of pop-up blocker on their computer. That means tens of millions of people don’t like intrusive marketing.

Do you actually know whether the links you are building for your website(s) count for anything or whether you are simply wasting your time?

Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.

While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show up as “Direct Traffic.” Do you ever wonder where they came from?