The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.
It is very important to know the difference between advertising and spamming since the latter not only promotes a website illegally; it also drives possible customers away.
While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. But that is slowly changing…
Small business owners need to find additional means of promotion during tough economic times. Downsizing or reducing prices offers a short term solution in a failing economy. However, building a lasting relationship with your target market and keeping the lines of communication open is a far more cost efficient and effective method.
A 2009 survey found that 46% of small businesses surveyed rely on email marketing to help them find new customers, keep existing ones and grow their businesses. Furthermore the report reveals that 36% of the surveyed small businesses plan to start using email marketing in the coming year.
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