Marketing Blog

It’s easier and less expensive to turn a first time customer into a repeat buyer than it is to acquire new customers. Ecommerce websites should never neglect a customer once a purchase is made. A first time customer can turn into a repeat customer, referring friends in the process.

If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand.

If you’re working on your own, you don’t have a boss to constantly offer to send you to meetings and conferences to expand your horizons. That means you have to find them yourself.

Do you have a clear vision statement, for your business and yourself? Think about why you started your business, and what you hope to achieve. And you need keep it in mind if you’re going to actually achieve it.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

So what are the benefits of email marketing, and to what extent does it represent an attractive option for businesses looking to generate more sales leads? By 2011, as email marketing continues to grow, it is projected that sales generated from it will reach $37 billion. Because of the targeted nature of email marketing, particularly with double opt-in subscribers, selling to email prospects is almost as easy as selling to customers in a shop: once they’re through the door, a certain percentage will certainly buy from you.

In the great movie Glengarry Glen Ross, ‘Blake’, played by Alec Baldwin, uses the line “Always be closing” to motivate (or threaten) the salesmen. And this is something I’ve often heard in sales meetings and seminars. It’s been used so often that it’s even shortened to ‘ABC’ by some sales managers…and everyone knows [...]

Anyone that has shopped for jewelry can attest to the fact that platinum is considered better than gold.  The higher price, and the way the salespeople seemingly steer us towards it, can be used as further evidence.  However, most people would not be able to tell the difference between a platinum and a white gold [...]