Marketing Blog

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.

One of the basic rules of business is that it’s almost always cheaper to retain a previous customer than it is to gain a new one. Fortunately, this has become easier with the use of online marketing strategies such as email and website marketing.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.

The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.

Email marketing is one of the most straightforward and effective ways your business can utilize the Internet and drive more sales leads. Imagine the power of capturing the contact details of undecided potential prospects.

Unfortunately, the first word that pops to mind when many people mention email marketing is ’spam.’ The junk mail of the modern era, spam is frequently held up as an abominable combination of inconvenience and social evil, with spam blockers and anti-spam petitions filling the news online and offline. Of course, this means legitimate email marketing campaigns can get lost as weary consumers indiscriminately flag all marketing material as spam just to keep their inboxes clutter free.

Many experts say that the internet marketing industry has become over-saturated. However, with the right plan that utilizes multiple strategies, it’s still quite possible to stand out from the crowd.

There are a number of tools and techniques that you can utilize to improve your internet marketing skills, which will likely lead to an improvement in your overall business.

A reader may only see your subject line before deciding whether to read your email, you don’t waste time. Make sure they immediately see why it’s worth reading.

While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. But that is slowly changing…

With SMS marketing, you have direct access to the prospect, and their undivided attention for the few seconds they read your text. Provided the targeting is sharp and the content of the message effective, the response rates from a SMS marketing campaign are significant.