By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.
By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.
The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.
Northern Virginia-based ‘new-media’ marketing company Logic Path is set to launch this week in order to provide businesses with a route to highly-responsive, cutting-edge advertising and promotion technologies.
According to the ‘Small Business Technology Poll’ done by AT&T, wireless technologies are becoming more and more crucial to survival for today’s small businesses. This poll indicated that almost 2 out of every 3 business owners feel that they couldn’t even survive without these technologies. This is a 25% increase from the same poll done [...]
According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.
This interesting report by the ‘International Telecommunication Union’ shows that mobile growth is continuing unabated, with global mobile subscriptions likely to top 4.6 billion by the end of the 2009, and mobile broadband subscriptions to top 600 million in 2009, having overtaken fixed broadband subscribers in 2008.
According to an interesting report on emarketer.com, the year ahead will see mobile marketing continue its shift toward the marketing mainstream.
Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale.
Mobile marketing business consultants and service providers already have access to the frameworks for dealing with SMS text marketing, yet still the US market remains behind much of the rest of the world in mobile SMS marketing.
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