Marketing Blog

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.

Email marketing is one of the most straightforward and effective ways your business can utilize the Internet and drive more sales leads. Imagine the power of capturing the contact details of undecided potential prospects.

Topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results. But that doesn’t mean you can ignore the numbers side of marketing.

The Internet has transformed the way we do business, opening new channels of communication and introducing far more direct ways of marketing to customers. One aspect of online marketing that is frequently underused is email marketing and one critical element that is often overlooked is the actual content of the email.

A good online business starts with an effective website that has the potential of attracting a good number of daily visitors and therefore, more chances for advertising and marketing the business.

Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked.

Without adding the right keywords and phrases in your website, you might as well set up shop in the desert. The whole goal is to be found. Sounds simple, but it is not.

It’s not always easy to find specialty or niche publications and sites for your articles. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles.

According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.