Marketing Blog

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.

Especially when just starting, the most effective marketing campaigns may be systems that focus on time, energy, and imagination instead of massive funding.

For an online business, their website is your their window, and just like any good store, the best window dressing will attract the customers in droves.

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure.

For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online.

Not only is Search Engine Optimization a highly competitive arena but also one in which nothing can be known for sure: in fact there are so many variables that it is almost impossible to ascertain for sure why a website is or isn’t ranking as well as it apparently should.

When a website is finally getting respectable traffic, enjoying a decent page rank (PR), and already at the first pages of search engine results, is it time to break out the champagne in celebration?

The shrewd website owner knows this is just halfway through the journey to a successful income-generating website. The end-goal is still [...]

When I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. I’ll even bookmark it and visit it again.

The more things change, the more they stay the same. The same timeless copywriting techniques that were so successful years ago are just as effective today.

Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.