Marketing Blog

One of the basic rules of business is that it’s almost always cheaper to retain a previous customer than it is to gain a new one. Fortunately, this has become easier with the use of online marketing strategies such as email and website marketing.

Promoting your website yourself is not as difficult as it seems. Learning and mastering the process and following the basic rules will help eliminate mistakes.

There’s no time like the present to start working on your search engine rankings – the sooner you get going, the sooner you’ll see results.

Your newsletter can be turned from a seemingly redundant tangent into a valuable marketing tool that speaks for itself while supporting the organization’s core mission.

A recession does not mean the end of your business unless you navigate the rough waters blindly. Here are a few rocks that can sink your business ship unless you avoid them while navigating the dangerous waters of a tough market.

In this age of computers and the Internet, few businesses can properly compete without utilizing at least some form of marketing software program to help them with their tasks.

Many business owners buy the latest and greatest tools for promotion, but then never go through the training. They never learn to use these tools that could easily make their lives easier, and their businesses much more profitable.

Taking time to put together your social media marketing (SMM) strategy is the only place to begin this new journey. Putting together a winning social media marketing strategy is one of the least expensive but most effective ways to attract business and increase profits.

In spite of a sensible plan and good intentions, most people soon find themselves off course. Imagine if you could uncover the cause, stay the course, and get what you really want. The answer lies in having a solid starting point…a strategic plan that really works.

Have you ever come across the saying “analysis – paralysis?” This is a superb phrase that ideally describes the processes and difficulties faced by a large number of entrepreneurs in this day and age.