Marketing Blog

The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.

The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise to try and determine exactly what it’s all about.

Cell phones have evolved greatly over the past few years. So many features have been added that they have become multimedia devices that almost double as a cell phone.

Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing.

Mobile email is growing and it will keep on growing. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your (mobile) email campaigns.

While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. But that is slowly changing…

With SMS marketing, you have direct access to the prospect, and their undivided attention for the few seconds they read your text. Provided the targeting is sharp and the content of the message effective, the response rates from a SMS marketing campaign are significant.

According to an article in Newsweek, smartphones such as the iphone and blackberry are becoming more and more susceptible to hackers and viruses. There are not only applications being created to eavesdrop, but viruses are being sent through email, games, the web, virtually anything.
This is good news if you are in the security industry. [...]